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Case study
Deals App design
To build an effective deals application, I initiated a comprehensive user discovery phase focused on the motivations behind price consciousness. Research revealed that users don’t just seek the lowest price; they seek the thrill of the 'win' and the security of knowing they aren't overpaying.
The discovery process included competitor auditing and user interviews to map out the 'Deal-Seeking Lifecycle'. This journey begins with an initial trigger, followed by social validation, and ends with the transactional satisfaction that leads to long-term app retention and advocacy.
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