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Case Study

Focus group - reporting

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The Workshop: A full-day focus group with 5 end users to reshape the reporting experience, structured across four sessions.

Process & Insights

Problems with the Current System

Users mapped their day-to-day frustrations with reporting today — where it was slow, confusing, or forced manual workarounds.

Jobs to Be Done

Captured what users actually needed to achieve, framing each task as a clear job to be done rather than a feature request.

Prioritised List

Ranked those problems and needs with the group to agree what mattered most and where to focus first.

Proposed Solution Review

Shared early solution concepts, gathered live feedback, and refined the direction based on what resonated with users.

THE OUTCOME

Proposed Solution Review

Shared early solution concepts, gathered live feedback, and refined the direction based on what resonated with users.

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