UX Refocus – Marketplace Experience

THE PROBLEM

UX Refocus - Marketplace experience

Using UX research to rebuild the product backlog and refocus the marketplace experience.

What Problem I Solved

Users struggled with login, onboarding, product discovery, and location‑based search, leading to significant friction in the initial marketplace journey.

What UX Research Revealed

Confusing user flows that increased drop-off rates
Unclear product categorisation hindering discovery
High friction during the account creation process

THE SOLUTION

Reprioritising the Backlog

Introduced a UX‑led prioritisation framework focusing on seamless login, simplified onboarding, improved search, and clearer deals categorisation. This framework ensures product direction is user‑driven while aligning engineering goals with UX priorities.

What changed because of my work

The product direction became user-driven, engineering aligned with UX priorities, and the marketplace experience became more intuitive and consistent.